Meet Samer
I grew up in Jordan, moved to the U.S. with big dreams and a tennis racket, and turned my passion into a career that’s taken me from Hong Kong to Washington, D.C.—and everywhere in between. I have spent the last 20 years building bridges between people, brands, and ideas.
I was 16 when I moved from Jordan to Northern Virginia—a leap that changed my life and launched a lifelong passion for travel, culture, and storytelling. What started with curiosity became a calling: to help destinations grow through authentic, purpose-driven marketing.
For 15 years, I’ve worked with tourism boards, startups, DMOs, and governments around the world—leading award-winning campaigns, rebuilding brand trust during global crises, and scaling visitation from the ground up. I’ve served as a strategic advisor, brand partner, and thought leader across the U.S., Middle East, LATAM, and beyond.
Today, I combine that experience with AI-driven strategies to help clients modernize, humanize, and monetize their tourism brands. I bring strategic clarity, cultural fluency, and creative grit to help you stand out.
Because in this ever-changing world, meaningful travel marketing isn’t about selling a destination. It’s about telling a story that moves people.
My Story; The Short Version
🎾 Was a pro tennis player until a back injury changed my path, making me stronger.
🧠 Studied international business, marketing, & sustainable tourism.
📈 Became obsessed with innovation, growth, and digital transformation.
🎙️ Spoken on stages across the world—now teaching others to own theirs.
🌍 Led marketing for Jordan and Dubai tourism in North America.
🗣️ Fluent in English, Arabic, and Spanish… and marketing psychology
🐶 Travel with Maxymus, my 90-lb fluffball, and my toddler son.
My Values
Connection > Transaction
Creativity + Strategy 🟰 Results
Curiosity + Empathy + Growth → Drive everything I do
My Mission
To use creativity, innovation and partnerships to elevate brands that inspire meaningful travel and leave a lasting impact. To help build businesses that give back and move society forward
Unorthodox Differentiators:
Multilingual, multicultural, globally networked.
Ex-athlete’s mindset + coach = teamwork, results & discipline.
Combine travel, sports, tech, and psychology of engagement.
Fun Fact
I can teach you tennis, develop a marketing plan, build you a tour, and help your dog go viral—all in the same week
Freelance Services
I've honed my skills as a creative director and global marketing specialist. My expertise lies in developing and implementing effective marketing strategies that resonate on a global scale.
Marketing Strategy & Brand Development
Discover a world of creativity with my services. From innovative marketing campaigns to visually stunning designs, I excel in crafting compelling content that captures attention and drives results. With a keen eye for design and a deep understanding of cultural nuances, I bring a unique perspective to every project.
Portfolio
Take a glimpse into my portfolio and discover a showcase of previous projects. From destination marketing campaigns to innovative tourism initiatives, each project reflects my commitment to driving tourism and creating impactful experiences.
TraVisionary Tours
Discover. Preserve. Connect.
At TraVisionary Tours, we believe that the way you travel can make a difference. Explore breathtaking destinations while nurturing the environment and empowering local communities.
Our tours are designed not just to take you places, but to connect you with the heart and soul of each location.
Your Journey to a Meaningful Journey Starts Here
TraVisionary Strategies
A global tourism marketing and consulting agency helping travel brands, destinations, and DMOs grow smarter, faster, and with purpose.
If you’re building a travel brand, facing a marketing challenge, or trying to reach global audiences—let’s connect. I turn insight into strategy and strategy into growth.
Products & Resources
Free tools, ebooks, and online courses for download soon!
Sign up to be the first to see these exciting resources made just for you.
Sam’s Blog
Sign up to stay up to date with my latest posts on global business, startups, innovations, productivity, communication, diversity, mental health, travel, sports and more!
Let’s Collaborate!
It’s better together. I’d love to hear your story. Book a Discovery Call Now!
