How to Develop Strategic Partnerships that Drive Tourism Growth

Strategic partnerships are the backbone of sustainable tourism growth. During my work with the Jordan Tourism Board, and later with Dubai Economy & Tourism, I saw how intentional collaboration—not just transactional alliances—creates momentum.

Whether you're a DMC, a boutique operator, or a government agency, here’s how to build partnerships that actually move the needle:

1. Build Around Shared Audiences and Complementary Strengths

Start with alignment: Who shares your customer base but isn’t your competition? A luxury desert camp might partner with a regional airline, or a cooking class company with a local boutique hotel.

2. Think Co-Creation > Co-Promotion

Instead of "we’ll share each other’s flyers,” create something new together: a campaign, an ebook, a webinar, a themed tour.

When I helped launch regional marketing partnerships in Latin America, co-branded stories and itineraries drove more engagement than any standalone promotion.

3. Use Data to Showcase Potential Impact

Use Google Trends, Visa data, or social listening tools to highlight mutual opportunity. Data builds trust.

4. Don’t Underestimate Soft Power

Your vibe matters. Shared values, good communication, and responsiveness make partnerships work long-term. Empathy and clarity > cold business jargon.

5. Celebrate Wins Publicly

Write a LinkedIn post, host a webinar, create a mini case study. Highlight your partner as the hero. This builds your network, adds social proof, and encourages future collaborations.

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Want help identifying or pitching strategic partners? I offer partner pitch decks and matchmaking strategy as part of my consulting services.